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Nikon raises prices and LIES about the cost of raw materialsincreasing
On 30/01/2016 17:40, RichA wrote:
snip The price rises are in Japan. The USD/JPY rate has fallen from about 130 to below 90 over the past few years. Sure, commodity prices have fallen, but there are only a few dollars worth of commodity materials in a lens. Much of Nikon and other Japanese camera company production has shifted offshore, China and Thailand mainly for Nikon, though one Nikon lens "made in China" I have has a supplied lens hood marked made in the Philippines. The price rises from Nikon in Japan aren't uniform across the range, so presumably costed to account for increases in JPY cost on a per-item basis - as well as marketing based cost positioning. If there's continued (expectation that) US interest rates will rise, then the US dollar will strengthen, and despite increase in price for Nikon products in Japan, prices may fall in the US. |
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Nikon raises prices and LIES about the cost of raw materialsincreasing
On 01/02/2016 11:16, RichA wrote:
On Saturday, 30 January 2016 19:16:34 UTC-5, Me wrote: On 30/01/2016 17:40, RichA wrote: snip The price rises are in Japan. The USD/JPY rate has fallen from about 130 to below 90 over the past few years. Sure, commodity prices have fallen, but there are only a few dollars worth of commodity materials in a lens. So why did Nikon claim raw material prices (which have fallen) had an impact on their decision to raise prices? P.S; ED glass can cost up to $600/lb., but I doubt that level of quality is used in camera lenses, only high-end telescopes. It could be that the price of refined rare earth oxides, due to the reduction in production and exports from China, has escalated cost to make optical / Ed glass. However, I still believe that the falling value of the Yen will be the main reason, whether Nikon's press release is correct or not is irrelevant as they can change prices as they choose without any need to give a reason, the given reason provided may not be 100% correct but at least it's simple vs justifying price increase by presenting their customers (and shareholders) with a thesis on economics and marketing. One way that Nikon (or any maker) could really upset customers who've bought into a system would be by going bust - resulting in not just no new products but no service, no parts. |
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