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art photography and selling prints
Hi there,
I'm curious to know whcih direction fine art photographers are taking in terms of selling limited editions of their work in an era where digital photography has reached a point where digital quality is now of comparable quality, in most cases, to film. Specifically, I'm intersted to know whether many are still confining themselves to fine art prints using the traditional mediums of negatives and photographic papers, or are now availing themselves of the opportunity and ease of using digital equipment and high quality ink-jet printers? Obviously the modern technology makes it much easier to control the end result, and to print off 100 copies at the press of a button, but I'm left wondering what this does in terms of selling limited quantities at top dollar, the value of the work as a long term investment, and so on. Buying an Ansel Adams print one knows straight away that one is investing in a work of art that has been individually crafted in the darkroom by the master himself, with all of the flashing, dodging, masking etc, that went into each and every print. Does a digital and computer generated print hold the same value to a collector, even if the image is limited to the traditional small quantities? The reason I ask is purely out of curiosity. I'm a wood working craftsman and attend fine art & craft shows across the country, and one of my favourite activities, during the few quiet moments I get during a show, is to walk the aisles and take in the work of various photographers. Some, like Steve Vaughn with his large panoramic images, are obviously using printing processes to mass produce their images for mass consumption, which is great. What I'm more curious about is whether fine art photographers - people like Les Sleznick, for example - with their numbered and limited works, are doing the same or sticking to the traditional print, produced in the darkroom, for maintaining he integrity of their work as collectible pieces of art. From an investment point of view I'm also curious how wary buyers might be of printed output with a view to longevity - many of the manufacturers of high end printers claim their inks give prints a minimum lifetime of at least 100 years, and of course one has to say that normal prints themselves can deteriote over time if not properly fixed and/or are subjected to too much sunlight over time. Any comments or thoughts would be much appreciated. It would simply be interesting to know how art photographers are viewing and ultilizing new technoligies and what dollar effect it has on their output as both a work of art and as a collectible item. Thanks......Tim |
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