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Print Pricing



 
 
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  #1  
Old May 4th 07, 12:27 AM posted to rec.photo.equipment.35mm,rec.photo.equipment.large-format
Nicholas O. Lindan
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Posts: 1,227
Default Print Pricing

"Eric Miller" wrote
"Pudentame" wrote in message
According to one of my instructors, if you're going to sell prints, and
want to stay in business, your selling price should be 4 to 7 times your
costs.


Well, that is definitely in keeping with my estimation of the
photographer's costs. Did your instructor elaborate on his math? I don't
doubt it, I'm just curious about the rationale.


Moderate volume manufactured products
sold without retail distribution nominally sell
at 3x the unburdened direct production
cost.

A mark-up of 4x to 7x over printing & framing
costs sounds very reasonable: the one-time
costs for making a print - taking the photograph
and 'designing' the printing process/photoshopping
- are high; and the production volume is low.

--
Nicholas O. Lindan, Cleveland, Ohio
Darkroom Automation: F-Stop Timers, Enlarging Meters
http://www.darkroomautomation.com/index.htm
n o lindan at ix dot netcom dot com


  #2  
Old May 4th 07, 12:30 AM posted to rec.photo.equipment.35mm,rec.photo.equipment.large-format
David Nebenzahl
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Posts: 1,353
Default Print Pricing

Nicholas O. Lindan spake thus:

Moderate volume manufactured products
sold without retail distribution nominally sell
at 3x the unburdened direct production
cost.


OK, I'll bite: what does "unburdened" mean in this context?

(Obviously, IANAE.)


--
Any system of knowledge that is capable of listing films in order
of use of the word "****" is incapable of writing a good summary
and analysis of the Philippine-American War. And vice-versa.
This is an inviolable rule.

- Matthew White, referring to Wikipedia on his WikiWatch site
(http://users.erols.com/mwhite28/wikiwoo.htm)
 




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