All Nikon/Canon competitors only comprise 20% of the market

There is vast reservoir of consumers out there who have no concept of camera
history and no reason to have any inherent loyalty to an established name
brand.
In truth, to the dismay of purists and those who cannot see the bigger
picture, there is no effective or perceivable difference to the average
consumer in images made with high versus medium, and often low, quality
gear.
The technical quality of current gear, including the new micro 4/3s, is
actually extraordinary in both relative and absolute terms.
Most of you out there do not have aesthetic skills anyway that match the
technology of even a 1970's Vivitar zoom lens.
These younger consumers also do not have any inherent loyalty to the ancient
35mm film SLR design paradigm. Having no lifelong experience with TTL
viewing but having a lifetime experience with LCD viewing they will prefer
the latter as a matter of course.
This is called a paradigm shift. It affects not only the technology of image
capture but also the style of images produced.
Get used to it.
All non Nikon/Canon manufacturers know that if and when the recession ends
there will be a pent-up demand for new digital imaging products and they are
wise to position themselves with these new designs.
It is Canon and Nikon who have to play "catch-up" at this point and clearly
they realize that.
What you all have to realize is the days of the massive, heavy
"professional" 35mm style dSLR are going the way of film.
Personally I will mourn the loss of TTL viewing and all that implies about
the philosophy/aesthetics of image capture but I am not the intended market
for these devices.


--- news://freenews.netfront.net/ - complaints: ---

lofi wrote:

There is vast reservoir of consumers out there who have no concept of
camera history and no reason to have any inherent loyalty to an
established name brand.
In truth, to the dismay of purists and those who cannot see the bigger
picture, there is no effective or perceivable difference to the average
consumer in images made with high versus medium, and often low, quality
gear.
The technical quality of current gear, including the new micro 4/3s, is
actually extraordinary in both relative and absolute terms.
Most of you out there do not have aesthetic skills anyway that match the
technology of even a 1970's Vivitar zoom lens.
These younger consumers also do not have any inherent loyalty to the
ancient 35mm film SLR design paradigm. Having no lifelong experience
with TTL viewing but having a lifetime experience with LCD viewing they
will prefer the latter as a matter of course.
This is called a paradigm shift. It affects not only the technology of
image capture but also the style of images produced.
Get used to it.
All non Nikon/Canon manufacturers know that if and when the recession
ends there will be a pent-up demand for new digital imaging products and
they are wise to position themselves with these new designs.
It is Canon and Nikon who have to play "catch-up" at this point and
clearly they realize that.
What you all have to realize is the days of the massive, heavy
"professional" 35mm style dSLR are going the way of film.
Personally I will mourn the loss of TTL viewing and all that implies
about the philosophy/aesthetics of image capture but I am not the
intended market for these devices.

--- news://freenews.netfront.net/ - complaints: ---

Indeed. In fact, Olympus is betting on that shift that you describe. I
do disagree with you, as there will always be SLR's with TTL viewing,
since there will always be professionals and committed hobbyists who
have the desire to develop the necessary.