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"Snapdragon 888 will... transform smartphones into professional cameras," said Qualcomm in a press release today



 
 
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  #1  
Old December 2nd 20, 04:23 AM posted to rec.photo.digital
Arlen Holder
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Posts: 79
Default "Snapdragon 888 will... transform smartphones into professional cameras," said Qualcomm in a press release today

What do you think about that marketing claim?
o Qualcomm Redefines Premium at Snapdragon Tech Summit Digital 2020 (Press Release)
https://www.qualcomm.com/news/releases/2020/12/01/qualcomm-redefines-premium-snapdragon-tech-summit-digital-2020

According to the BBC today, Qualcomm actually said that, where I quote:
"Snapdragon 888 will... transform smartphones into professional cameras,"
said Qualcomm in a press release."

I find it hard to believe, if for no other reason than the lack of a decent
lens in the form factor of a smartphone, but what do you think of the claim?

o Qualcomm: Android phones to get 'lucky number' Snapdragon 888 chip
https://www.bbc.com/news/technology-55150532
"[The chip can capture] roughly 120 photos at 12 megapixels resolution...
... the 5G modem is now built into the chip...
... The firm suggested this would help software developers make
improvements to... live-motion tracking of objects,
aiding autofocus in video and photography..."

See also:
o Qualcomm announces the Snapdragon 888, next year's flagship Android processor
https://9to5google.com/2020/12/01/snapdragon-888-announcement-qualcomm/
o 3rd-generation X60 5G _integrated_ modem supports sub-6 & mmWave
o displays with a refresh rate up to 144Hz.
o photos and videos at up to 2.7 gigapixels/sec (120 12MP/sec photos)

o Qualcomm: Android phones to get lucky number Snapdragon 888 chip
https://www.bbc.com/news/technology-55150532
"Apple's iPhones recently launched with processors based on a
similar technology manufactured by Taiwan's TSMC.
But Qualcomm has opted to have its chips made by Samsung's semiconductor
division despite the fact that TSMC produced its earlier flagship 865
and 855 ranges."

o Qualcomm's new Snapdragon 888 processor will power the Android flagships of 2021
https://www.theverge.com/2020/12/1/21678359/qualcomm-snapdragon-888-processor-first-look-5g-performance-ai-photography
"The Snapdragon 888 also will feature the ´most significant upgrade
in Qualcomm Adreno GPU performance,¡ though specifics on what kind of
improvements are coming have yet to be announced."

In summary, dunno how much of this press crap is mere hype & what really
matters for photography (given the lack of space for decent lenses); but
they are hyping this up as being a step up for photography in order to:
"transform smartphones into professional cameras"

What do you think about that marketing claim?
--
5nm SnapDragon 888 with integrated 5G (mmWave, sub-6) on Samsung Silicon.
  #2  
Old December 2nd 20, 04:32 AM posted to rec.photo.digital
Arlen Holder
external usenet poster
 
Posts: 79
Default "Snapdragon 888 will... transform smartphones into professional cameras," said Qualcomm in a press release today

Update:

Here's the press release, where it's interesting they (truthfully) don't
claim it's "Qualcomm Silicon", given that it's clearly "Samsung Silicon":
o Qualcomm Redefines Premium at Snapdragon Tech Summit Digital 2020 (Press Release)
https://www.qualcomm.com/news/releases/2020/12/01/qualcomm-redefines-premium-snapdragon-tech-summit-digital-2020

I'm not sure how much is hype & how much matters, but they said it has:
o "mmWave and sub-6 across all major bands worldwide"
o "support for 5G carrier aggregation"
o "global multi-SIM"
o "stand alone, non-stand alone, and Dynamic Spectrum"
o "26 tera operations per second (TOPS)" AI
o "lower-power always-on AI processing"
o Updateable GPU Drivers"
o "Desktop Forward Rendering"
o "frame rates achieving up to 144 frames per second (fps)"
o "photos and videos at 2.7 gigapixels per second or roughly 120 photos at 12MP resolution"

As always, take any press release for what it is (MARKETING shills)...
o Anyone care to share which, if any, of those are critically important?
--
Qualcomm isn't calling it Qualcomm Silicon as it's clearly Samsung Silicon.
 




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