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Screwed by Canon Rebate
john cuthbertson wrote:
Your reasoning is flawed - period. A sale price at the register means that the retailer takes the loss. A rebate allows a customer to save money while the retailer still gets the full price at the register. Except that a lot of "sales" are actually reflections of the manufacturer selling it to the retailer at a low price for a limited time, so the retailer gets the same profit per unit. See, for instance, incentives in automobile sales; the dealer incentives are very frequently not publicized to the buyers, so you have to look in places like Consumer Reports price service to find out. |
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