Best service for selling photos online?

I am starting to realize that maybe setting up my own shop isn't worth it,
and that it makes sense to use an online service despite the fees. The thing
I dislike about those services is that you can't have a custom look. I
really want my "shop" to look classy and sophisticated to match my photos. I
am curious what some options are. I have come across a few such as dotphoto.

thanks,

brian