why isn't olympus as highly regarded as it should be?

I'm slowly finding that i'm becoming, without intending to, an olympus
collector. They seem to have made some wonderful cameras over the
years. When I research the best compacts the Olympus XA and Olympus
Stylus (mju) were insane hits. When i think of rangefinders I totally
love my Olympus RC and the RD/SP seem highly regarded too. When
researching SLRs (though i have no intentions of buying one, but if i
bought then) the OM range (OM-1 to OM-4ti) seems very cool. The Zuiko
lenses are quite nice too.

It seems this brand has made more classic cameras with timeless
designs than most others. Yet it doesn't seem to be as highly regarded
as its cameras are. why?