Olympus engraving the LIE on their lens barrels now

On 02/02/2011 19:41, Rich wrote:
The equivalency lie, that 300mm at 4/3rds = 600mm on 35mm. This did
have some validity, when 35mm sensors were confined to the SAME PIXEL
count as Olympus (12) megapixel, but the idea that 4/3rds at 12
megapixels is = 35mm at 18-24mp (where they are now) is pure B.S.
Forget the ISO performance, and the DR, the resolution is no longer
comparable on a 2x basis as they are claiming. Give it up, Olympus.

http://www.eprice.com.hk/dc/talk/12/2430/


Following that logic no lens manufacturer would dare put and focal range
on their lenses as who knows what the pixel count or even the size of
the sensor (in some cases) they would be paired with either now or in
five years time.

Most P+S cameras are advertised with some reference to the equivalent
35mm optical range and this is essential because of the varying senor
size etc.

Mike