Hasselblad + Imacon

A BRAVE NEW WORLD: HASSELBLAD AND IMACON MERGE TO TAKE ON THE PROFESSIONAL
DIGITAL MARKET

8/12/2004 Shriro Sweden, the holding company of Victor Hasselblad AB, and part
of the Hong Kong-headquartered Shriro Group, has announced the acquisition of
leading international high-end scanner and digital camera back manufacturer,
Imacon. The move will see Imacon and Hasselblad merge to accelerate
Hasselblad's ambitions in the professional digital photographic sector, and
creates the first single source supplier for digital photography at the top end
of the professional photographic market.

Christian Poulsen, founder of Imacon, and CEO of the newly-enlarged Hasselblad
says: Hasselblad has long been synonymous with quality in the field of analogue
photography and Imacon is recognised as leading the wayin terms of innovative
technologies in the high-end digital photographic sectors.

This new company presents us with tremendous opportunities to move forward and
is the most exciting development in the field of professional digital
photography for many years. It will significantly lower the barriers to entry
and allow more photographers than ever before to realise the quality,
versatility and performance of our high-end digital solutions.

Says Lars Pappila, managing director of Hasselblad's Swedish HQ: The
professional photographic market has truly entered the digital age and
Hasselblad needed to further develop its digital offering to ensure it
maintains its leading position in the photographic sector. We had been working
closely with Imacon on developing professional digital solutions for the
Ixpress digital camera back and the Hasselblad H1. During this process we
discovered a number of natural synergies between the two companies.

We both share a similar culture of passion for quality based on strong core
Scandinavian business values and recognise the extraordinary benefits of
combining our respective experience in these fields. Using a combination of
leading edge technology and strong photographic heritage, the new organisation
will enable us to increase the digitalisation for Hasselblad customers, and
introduce new customers to truly advanced professional digital solutions.

Mr Poulsen concludes: Both companies are committed to producing the highest
quality products and the integration of established technological expertise and
vision will ensure we maximise penetration for both new and existing products
in the marketplace. The newly enlarged Hasselblad is the only company in the
market today that can not only optimise the quality and value of the captured
image, but also dramatically increase the pleasure of capturing the image
itself -- the true essence of all photography.
- --

regards,
Henry Posner/B&H Photo-Video
http://www.bhphotovideo.com

BandHPhoto wrote:

A BRAVE NEW WORLD: HASSELBLAD AND IMACON MERGE TO TAKE ON THE PROFESSIONAL
DIGITAL MARKET
[...]

Henry, we already begun discussing this. Sorry for not waiting ;-)

BandHPhoto wrote:

A BRAVE NEW WORLD: HASSELBLAD AND IMACON MERGE TO TAKE ON THE PROFESSIONAL
DIGITAL MARKET
[...]

Henry, we already begun discussing this. Sorry for not waiting ;-)

BandHPhoto wrote:

A BRAVE NEW WORLD: HASSELBLAD AND IMACON MERGE TO TAKE ON THE PROFESSIONAL
DIGITAL MARKET
[...]

Henry, we already begun discussing this. Sorry for not waiting ;-)