Finally , Nikon named its image processor!

There were Sony's Bionz, Lumix's Venus III and Canon Digic III image
processor engines. However, we never heard an official name of Nikon's
image processor engine..... until now. Nikon has finally announced its
new EXPEED image processor engine.

I guess Nikon does not want to be left behind by the competitors in
trying to entice the consumers with all of the fancy "engine" names to
remember by. It may be an advertisement gimmick, but it seems to be
working for the others.

On Sep 3, 8:26 pm, wrote:

... new EXPEED image processor engine.

Sounds like EX (former) and PEE.

On Sep 3, 4:46 am, Beladi Nasralla wrote:
On Sep 3, 8:26 pm, wrote:

... new EXPEED image processor engine.

Sounds like EX (former) and PEE.

Could be worse. I am still wondering about the marketing genius who
named the Wii.

cjcampbell wrote:
On Sep 3, 4:46 am, Beladi Nasralla wrote:
On Sep 3, 8:26 pm, wrote:

... new EXPEED image processor engine.
Sounds like EX (former) and PEE.

Could be worse. I am still wondering about the marketing genius who
named the Wii.

To be followed by the Wii Wii.....

My favorite bad photography trademark has to be Fuji's "Velvia" film. I
think they coined the word from "Velvet Media", but it sounds too much
like "Velveeta!"

On Sep 3, 8:46 pm, Beladi Nasralla wrote:
On Sep 3, 8:26 pm, wrote:

... new EXPEED image processor engine.

Sounds like EX (former) and PEE.

Also, EXPEED sounds to me like "expired". Not a good name for any high-
tech expensive product the sales of which are based on brand image !

"Beladi Nasralla" wrote in message
oups.com...
On Sep 3, 8:26 pm, wrote:

... new EXPEED image processor engine.

Sounds like EX (former) and PEE.


Nikons are behind the times, it will take more than a fancy name to make
them good again.

Nikon: 9 megapixel short and 3 years too late. (Canon 1DS MKIII v's Nikon
D3)

or

Nikon: 0.7 megapixel short and 2 years too late. (Canon 5D v's Nikon D3)

In article , The One
wrote:

Nikons are behind the times, it will take more than a fancy name to make
them good again.

Nikon: 9 megapixel short and 3 years too late. (Canon 1DS MKIII v's Nikon
D3)

or

Nikon: 0.7 megapixel short and 2 years too late. (Canon 5D v's Nikon D3)

the nikon d3 is competing with the 1d mark iii (and winning), not the
1ds nor the 5d.

The One wrote:
"Beladi Nasralla" wrote in message
oups.com...
On Sep 3, 8:26 pm, wrote:

... new EXPEED image processor engine.
Sounds like EX (former) and PEE.


Nikons are behind the times, it will take more than a fancy name to make
them good again.

Nikon: 9 megapixel short and 3 years too late. (Canon 1DS MKIII v's Nikon
D3)

or

Nikon: 0.7 megapixel short and 2 years too late. (Canon 5D v's Nikon D3)

Nikon is playing catch-up, but they're doing a pretty good job of it
lately. The two segments where they lag are both in full-frame. They
have no competitor (yet) to the EOS-1Ds Mark III, or the 5D, but give
them time and I'm sure they will.

wrote:
There were Sony's Bionz, Lumix's Venus III and Canon Digic III image
processor engines. However, we never heard an official name of Nikon's
image processor engine..... until now. Nikon has finally announced its
new EXPEED image processor engine.

I guess Nikon does not want to be left behind by the competitors in
trying to entice the consumers with all of the fancy "engine" names to
remember by. It may be an advertisement gimmick, but it seems to be
working for the others.


Well I thought I would be a smart ass and ask if people would not buy a
canon if it used a photosmart,imageplus,photoperfect etc) processor.
But before committing to print, I checked each name against Google and
all these names were used. I then tried others and finally gave up.
Friends, it's bloody hard to find a name not already used by someone for
something or other, play with Google yourselves.
Dave Cohen

On Sep 3, 3:46 pm, Dave Cohen wrote:
wrote:
There were Sony's Bionz, Lumix's Venus III and Canon Digic III image
processor engines. However, we never heard an official name of Nikon's
image processor engine..... until now. Nikon has finally announced its
new EXPEED image processor engine.

I guess Nikon does not want to be left behind by the competitors in
trying to entice the consumers with all of the fancy "engine" names to
remember by. It may be an advertisement gimmick, but it seems to be
working for the others.

Well I thought I would be a smart ass and ask if people would not buy a
canon if it used a photosmart,imageplus,photoperfect etc) processor.
But before committing to print, I checked each name against Google and
all these names were used. I then tried others and finally gave up.
Friends, it's bloody hard to find a name not already used by someone for
something or other, play with Google yourselves.
Dave Cohen

In addition to the names already shown in the orginal thread, Pentax's
image processor engine is called PRIME (Pentax Real IMage Engine),
Olympus' engine is called 3-ASICs (Application Specific Integrated
Circuit), and Fuji has its own RP (Reap Photo) Pro Processor. I am
very sure that people will speak more about these "engines" in the
future when they are buying digital cameras. I guess Nikon won't be
left behind.