On Fri, 28 Sep 2012 16:41:13 +1000, "Trevor" wrote:


"Rich" wrote in message
...
"Me" wrote in message
...
I wonder what the result might be if Nikon (or Canon or any other
maker) decided that there was a market for a 55mm f2 lens (equivalent
to Leica's "midium" format 70mm f2.5 "standard lens") and which could
have a market at a MSRP of $5,000.

Insufficient sales to cover the development costs perhaps?

I don't know how Leica did selling the S2, but it must have a solid
profit built-in at the prices its components cost.

It's the old story, sell lots of items at a modest profit per item, or sell
a small number of items at a large profit per item.
You need a loyal customer base with more money than sense to make the latter
work.
What you *don't* want is to sell a small number of items at a loss per item
(after expenses), regardless of the actual selling price!

It's better than selling a large number of items at a loss per item.
--

Regards,

Eric Stevens