"John A." wrote in message
...
It's the old story, sell lots of items at a modest profit per item, or
sell
a small number of items at a large profit per item.
You need a loyal customer base with more money than sense to make the
latter
work.
What you *don't* want is to sell a small number of items at a loss per
item
(after expenses), regardless of the actual selling price!

Unless it's a "loss-leader" that brings in customers to buy your more
profitable items.

"Loss leaders" are often in name only, they are often sold at a profit, just
a vastly reduced one from the normal profit.
Of course while companies dont "want" to make a loss on anything, sometimes
they do, a successful business avoids that as much as possible. The idea is
for your profitable items to bring in the customers.

Trevor.