"Eric Miller" wrote
"Pudentame" wrote in message
According to one of my instructors, if you're going to sell prints, and
want to stay in business, your selling price should be 4 to 7 times your
costs.

Well, that is definitely in keeping with my estimation of the
photographer's costs. Did your instructor elaborate on his math? I don't
doubt it, I'm just curious about the rationale.

Moderate volume manufactured products
sold without retail distribution nominally sell
at 3x the unburdened direct production
cost.

A mark-up of 4x to 7x over printing & framing
costs sounds very reasonable: the one-time
costs for making a print - taking the photograph
and 'designing' the printing process/photoshopping
- are high; and the production volume is low.

--
Nicholas O. Lindan, Cleveland, Ohio
Darkroom Automation: F-Stop Timers, Enlarging Meters
http://www.darkroomautomation.com/index.htm
n o lindan at ix dot netcom dot com