In article .com,
Peter wrote:

Chris Brown wrote:

Macro
Tilt and Shift
and, yes, Prime, which lists all of their fixed-focal length lenses (apart
from the Macros and T&S).

So at least one manufacturer is using the term to mean fixed-focal length.

I am willing to bet that some (possibly all) of the "macro" lenses
in the brochure are not really macro lenses intended primarily for
1:1 and greater magnification.

Actally they are. Canon have lots of lenses with so-called "Macro" zones on
their focus ring, which aren't actually 1:1, but AFAIK all the lenses in the
"Macro" category are true 1:1 or greater lenses.

I would not be even slightly surprised if the word "telephoto" were
used more than once in the brochure to describe something that is
not actually a telephoto lens.

If you're going to object to the "misuse" of telephoto, you're fighting a
cause which is even more lost than the "prime" caus. I rather suspect that
the vast majority of non-LF photographers don't actually even understand
that it ever had a different meanning to its current one. What woul dyou
have people call what the whole world and their granny now calls "telephoto"
lenses? Narrow-angle, perhaps?

If you get your terminology from advertising literature, you are
probably going to get it wrong.

If you want to be prescriptive about language, then you're off to a really
bad start by chosing English to fight your battle in. Perhaps you'd have
better luck with Latin?