Neil Gould wrote:

My point is that they *do* have good brand recognition in pro video. As
digital still cameras are derivative of that technology, and as Panasonic
is one of very few primary manufacturers of digital sensors, their name
*should* be more of a draw than Fuji. So, it's marketing. Good enough for
Leica, indeed.

You know, Panasonic was not "first choice" when Leica was looking for a
partner. Fuji was.
But they went and spoilt it all by making a 35 mm rangefinder camera that
was in direct competition with Leica's main-stay product... Exit Fuji.
And then (!), suddenly, did the name Panasonic acquire a good ring in
Leica's managerial ears...
;-)