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Old December 12th 11, 06:34 AM posted to rec.photo.equipment.35mm
Geoffrey S. Mendelson
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Posts: 450
Default Please bring back 110 film and new 110 cameras

U-m757\bud wrote:
On 2011-12-11, Ric Trexell wrote:
Small 35mm cameras also helped to end the 110 format.

Plus Kodak brought out APS to replace it. You can still get APS film
processed at Walgreen drug stores.


APS basically killed itself. Besides the fancy cartridge, the big draw of APS
was the magnetic strip where the camera could record the exposure information.
Smart printing machines could read the strip and use it to make a "good"
print.

In order to save cost, the cheap APS cameras did not record anything on the
strip, so printing machines where made that could make "good" prints by
scanning the negative and using it to make better decisions than it could
from the magnetically encoded data when it was there.

Since the same technology could be applied to 35mm negatives, which did
not require royalties to Kodak, anyone could make a cheap 35mm camera and
users would still get good results. With the -2,+4 stop latitude of
the newer color films, you did not even need automatic exposure in most
cases.

So no one was buying APS with it's higher prices, when you could get royalty
free 35mm ones for a lot less that were as good as or better.

New 35 mm definitely is a niche market these days.


But surprisingly still around, there are some things which look better done
in film.

Geoff.

--
Geoffrey S. Mendelson, N3OWJ/4X1GM
My high blood pressure medicine reduces my midichlorian count. :-(